No, it's a joke. But the pictures are kewl!
(Could it be that the whole thing was tongue in cheek")
He tried to shoot a bowling pin, and kept missing; another person observed "it looks like your bullets are going on both sides of the bowling pin". (Or words to that effect) That's encouraging.
Go watch the video, you will be more impressed than I was. You could hardly be LESS impressed.
As far as I can tell, this is just another variation on the theme of "load your ammunition with the bullet backwards; you still can't hit shit, but you'll miss it with style!"
I predict that Arsenal Arms will have a very poor return on their marketting venture.
QUOTE OF THE DAY: "This obviously is not a competition pistol" .. The Late Boy Scout