"A study commissioned by a phallically named insurance company proves beyond all doubt that the unbridled roar of an Italian supercar turns women on but the soft purr of a fuel-efficient econobox doesn't stimulate anyone's MPG-spot.
David Moxon subjected 40 men and women to the sounds of a Maserati, Lamborghini and Ferrari, then measured the amount of testosterone in their saliva. He found everyone had higher levels of the stuff -- a measure of their arousal -- after hearing the revving exotics, but the amount the women had was off the charts.
The econobox, however, left everyone colder than a January day in Nome."
We didn't need "a study commissioned by a phallically named insurance company" to know this. We knew it when the 1963 Chevy Impala SS came out with the 409CI inch engine in deep red convertible models with the four-on-the-floor ... and impressive rolled-and-tucked Naugahyde in the roomy back seat.
Nice to know that our intuitive understanding of 'what makes chicks sing' is confirmed by The Industry, though.
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